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Defy'ne
A gender-neutral fashion label redefining boundaries with sustainable materials and timeless Indian craftsmanship. We fuse heritage with innovation, bringing the rich legacy of Indian textiles and techniques to a global stage — fluid in form, fierce in purpose. This is what Define truly stands for.
Service
Visual Identity
Client
Defy;ne
Year
2023
In its core DEFY'NE comes from a space of taking our power back from capitalist and pre-conceived mindsets that we have
been fed for generations
its about using fashion as a tool for expressing individuality rather than a mode for reinforcing gender norms.
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